Lonely Planet Ad

The text in this ad is white, in bold and has a deep blue background. This text is what characterizes all lonely planet titles and, because it is accompanied by the Lonely Planet logo, it allows the viewer place the add instantly with the set of traveling guidebooks it is advertising. The text font is simple. However, the font used here seems different from the font used in logo, so fonts clash a bit, I think.

In terms of structure, I also feel like it is a formal one. As for composition, at first, there seems to be balance since both pictures on either side of the ad are equal in size. however, because one of the pictures is more busy and colorful, it throws the ad out of balance a bit; it feels like there is more weight on the right side of the ad.

This ad is symmetric and there is a clear line down the middle of the ad. There does seem to be a great deal of contrast here, again, because of the difference between both pictures. Both pictures seem in the foreground at first, and then after reading the bold text in the bottom of the add, they almost fall into background. Direction seems left to right to bottom and there’s is absolutely no white space.

I didn’t think this ad was successful in getting its message across. something seems off about it. Maybe it's the colors or the pictures not really showing you what "you needed to know" or what "you didn't think you needed"...