The text of this advertisement shows different fonts and thus, it makes the ad less “clean” to me. Product title is bold and in different color, stands out because it stands right under Puff Daddy. Font on bottle is not the same one that’s on ad. Not sure if it makes the ad better or worse. It seems to me that the ad also has a formal structure.
In terms of structure: the ad is balanced; there is weight on both sides (though not equal weight) and on the ground (bottom) of the advertisement. It also feels asymmetric as puff daddy’s image is heavy and it’s difficult to keep the viewer’s attention on the vodka bottle; his presence in the ad is almost as important, if not more. I believe the media has criticized the ad because it seems an ad about Puff Daddy more than about the vodka. I guess this is what make potential buyers think if they buy this vodka, they'll be like puff daddy...?
In terms of size, though the vodka bottle seems bigger than P Diddy. And, again, the contrast between two makes it difficult to focus just on one of them. There is much less “white space” than in other ads. The ground is puff daddy and the figure is the vodka. Direction here seems circular: right, left, bottom, right and viceversa.
Not my favorite ad.
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